The return to the dressing gown
The trend to spend more time at home had already begun before the pandemic, with the arrival of Netflix, which for many became the regular guest of evenings on the couch.
With smartworking and all the rest, obviously clothingIndoor has had an exponential growth and in addition to the most sought after jumpsuits, slippers and socks, the dressing gown has made a comeback, in a new version, with trendy fabrics and colors.
The largest investments in this product come from America, followed by Spain and Italy. The New York Times dedicated an entire article to this new trend by interviewing ordinary citizens who have all expressed their new passion for this garment capable of giving comfort and elegance to the home. But what has certainly made a significant contribution to the increase in interest in this product are the American celebrities who, with their shots shared on social media with dressing gowns in the most disparate colors, fabrics and models, have launched a real fashion.
In short, the idea of grandfather's checkered robe happily gives way to an indoor item of clothing, not only comfortable but also chic.